The RPM group, owners of the Rust-Oleum brand, is a world leader in the production of specialist coatings for industry and the consumer market.

Industrial products including, roofing systems, sealants, anti-corrosion coatings plus flooring compounds account for approximately 53% of their sales. Consumer articles such as house, vehicle and watercraft maintenance products account for the remaining 47%.

The creation of synergy is one of the cornerstones of RPM policy. In keeping with this strategy Rust-Oleum, which has been part of the RPM organisation since 1991, is able to offer the best available solutions in paint and coatings and generate even more possibilities, new solutions and trend-setting innovations. .

The close cooperation between the production centres at Zelem (B) and Roosendaal (NL) generates continuity of supplies, as over the past 2 years capacity has more than doubled.

New Guard Coatings' role as a major distributor for Rust-Oleum has to involve a wide spectrum of involvement and expertise including heavy industry, the building sector plus varied coating maintenance.